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Reading Efficiency of Chinese Text Scrolling Style and Presentation Style on Computer Interface
Adelaide, Australia January 23-January 24
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/WKDD.2008.76First International Workshop on Knowl ...
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Xue-min Zhang, Heng-sheng Zhang, Yang Bin, Di-fan Zhang, Renlai Zhou, "Reading Efficiency of Chinese Text Scrolling Style and Presentation Style on Computer Interface," International Workshop on Knowledge Discovery and Data Mining, pp. 131-135, First International Workshop on Knowledge Discovery and Data Mining (WKDD 2008), 2008.
 
 
BibTex
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@article{ 10.1109/WKDD.2008.76,
author = {Xue-min Zhang and Heng-sheng Zhang and Yang Bin and Di-fan Zhang and Renlai Zhou},
title = {Reading Efficiency of Chinese Text Scrolling Style and Presentation Style on Computer Interface},
journal ={International Workshop on Knowledge Discovery and Data Mining},
volume = {0},
year = {2008},
isbn = {0-7695-3090-7},
pages = {131-135},
doi = {http://doi.ieeecomputersociety.org/10.1109/WKDD.2008.76},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
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TY - CONF
JO - International Workshop on Knowledge Discovery and Data Mining
TI - Reading Efficiency of Chinese Text Scrolling Style and Presentation Style on Computer Interface
SN - 0-7695-3090-7
SP131
EP135
A1 - Xue-min Zhang,
A1 - Heng-sheng Zhang,
A1 - Yang Bin,
A1 - Di-fan Zhang,
A1 - Renlai Zhou,
PY - 2008
VL - 0
JA - International Workshop on Knowledge Discovery and Data Mining
ER -
 
The present research studied the effects of page scrolling style, reading task and column on the efficiency of text reading from a monitor. The results indicated that participants could finish their reading task more quickly when the task was information search than when it was reading comprehension and that they read texts more efficiently in one-column format than in two-column format. However, concerning the page-scrolling style, participants finished information search task more quickly in scrolling-by-line style while the opposite occurred when the task was reading comprehension.
Citation:
Xue-min Zhang, Heng-sheng Zhang, Yang Bin, Di-fan Zhang, Renlai Zhou, "Reading Efficiency of Chinese Text Scrolling Style and Presentation Style on Computer Interface," wkdd, pp.131-135, First International Workshop on Knowledge Discovery and Data Mining (WKDD 2008), 2008
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